Bibigo is a bowl of CJ’s history and passion, combined with its dedication as a food company of 60 years. Our serving began in 1953, when CJ introduced Korea’s first domestic sugar products, filling the hearts of war-weary Koreans with hope. Through the years, we shared our path with Korea’s dining table and today, CJ introduces to the world Bibigo, a Korean food (K-food) brand that represents the best of Korean cuisine.
Korean cuisine has been refined over the course of its 5,000 year history and embodies the life and philosophy of Korean people. Through Bibigo, we share with the world Korean food, a healthy culinary culture perfected by the harmony of nature and people.
- Korean food, a reflection of nature
- In-season greens grown according to nature’s four seasons; Fermented foods perfected with time, and the cold and warm cycles of nature; Plentiful ingredients and varied recipes found from the seas and all corners of the country; Born by heaven and earth and nurtured by man, Korean food can bear its pride, “healthy.”
- Korean food, balance & harmony
- Traditional Korean food serves tangible ingredients reflecting the five elements and order of the universe. These elements are represented in five colors of ingredients which are laid out on the table in the forms of rice, soup and side dishes. and, remind us to seek aesthetic harmony and balance with every bite. The blend of colors, flavors, and nutrients created by the combination of dishes can also be experienced with a single bowl of bibimbap. Anyone can spoon up harmony and balance in a bowl of ‘bibimbap,’ a perfect orchestration of carbohydrates, fiber, and proteins with rice, greens, meat and fermented paste.
- 'Bibim', a culture of sharing
- The notion of ‘bibim’ reflects the Korean value of a collective lifestyle, where good fortune is shared, and new things are embraced. ‘Bibim’ is omnipresent in Korean traditions: in the helping hands during farming seasons; in the passing of ‘bibimbap’ bowls among royalties and commoners; and in the memories shared over food on special days. Bibim is our way of sharing, intermingling, bonding, and creating balance. Fresh seasonal greens become healthier when combined with the art of fermentation; And a Korean meal is perfected when rice, soup, and side dishes come together on a dining table. As such, ‘Bibim’ results in synergy in food. Korean food mirrors the openness of our culture, and the way we understand differences and embrace the unfamiliar while optimizing what is new.
- Bibigo integrates our modern values with Korea’s distinctive culinary tradition to offer a new lifestyle. We are eager to share with the world the philosophy of ‘bibim’ through Bibigo products and restaurants that represent the essence of Korea’s unique flavor and style.
- BIBIMBAP Meet the classic dish of Bibigo
- Bibimbap ? a party food, a dish loved by royals and commoners alike and shared by all ? has been a traditional Korean dish of celebration for generations. Bibimbap holds a special place on the dinner table of families celebrating the last day of the year; in the warm, helping hands of neighbors on the farms; between pillars of the royal courts when welcoming royal guests. The 5000-year Korean tradition of sharing and embracing is best expressed in this bowl of bibimbap. Bibimbap contains a combination of protein, carbohydrates and fibers; it is perfectly balanced nutritionally and is filled with diverse seasonal namul and grains, reminding us of the presence of nature in our food. The true attraction of bibimbap is the fact that each ingredient maintains its own flavor while also forming a harmonious new taste with the added soy sauce or red pepper paste. At Bibigo restaurants we have retained the essence of bibimbap while offering choices of grains, vegetables, toppings and sauces to suit the nutritional needs and taste preferences of each person.
- DUMPLINGS For Luck
- Although they are enjoyed year-round in Korea, dumplings are traditionally made by friends and families on New Year’s Day to bring good luck in the coming year. Dumplings are convenient and healthy, made with different wrappers and ingredients. At Bibigo, we offer delicious Summer Cucumber Dumplings (sometimes called Royal Court dumplings) filled with cucumbers and mushrooms, as well as Mini Wontons, filled with fresh meat and vegetables.
- FERMENTATION The Secret of Korean Flavor
The essential Korean secret for seasoning and balanced nutrition is hidden in a spoonful of ‘Jang (fermented pastes and sauces).’ There is an old saying in Korea that the cooking of a family is defined by jang, as it lays the foundation of Korean flavors. Jang in Korean food is so important that traditionally families carefully guarded their own recipes and prepared jang only on a special day chosen for the occasion. Jang is fermented slowly at low temperature, giving it a deep savory taste from the natural forces at work during the process. The healthful properties of jang include the strengthening of the immune system and anti- aging.
Fermentation is also used to make Kimchi, Korea’s symbolic and fabled side dish. The fermentation process preserves the vegetable without destroying its nutritional qualities and actually enhancing flavor. And as you would expect, Bibigo proudly incorporates our own fermented jang and kimchi into many of the dishes and products we offer.